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How Automatic Syncing Works

Automatic syncing keeps your Shopify products up to date with your supplier's catalog.

Updated this week

Automatic syncing keeps your Shopify products up to date with your supplier's catalog. When enabled, SupplyMaster periodically fetches the latest product data — including pricing, inventory, images, and new items — and applies changes to your store based on the settings you configure. This article covers sync frequency, update settings, auto-creation rules, and how to handle unavailable products.


Auto Import vs. Full Auto Sync Settings

The Manage Suppliers page showing the Auto Import toggle on each supplier row

There are two levels of automation:

  • Auto Import toggle — A quick on/off switch on each supplier card. When enabled, SupplyMaster runs a daily import using your saved filters. This is the simplest way to keep products flowing in.

  • Full Auto Sync Settings — Found in Edit Supplier > Automatic Sync. These settings give you fine-grained control over sync frequency, which fields get updated, whether new products and variants are auto-created, and what happens to products that disappear from the supplier catalog.

The Automatic Sync tab showing all sync configuration settings

The Auto Import toggle uses the default daily schedule. For more control, configure the full Auto Sync Settings described below.


Sync Frequency

The Sync Frequency setting showing Never, Daily, and Every 6 Hours options

Choose how often SupplyMaster automatically syncs product data from the supplier.

Option

Schedule

Availability

Never

No automatic sync — manual imports only

All suppliers

Daily

Once per day at 02:00 UTC

All suppliers

Every 6 Hours

Four times daily at 02:00, 08:00, 14:00, and 20:00 UTC

S&S Activewear only

Most suppliers support Never and Daily. S&S Activewear also offers an Every 6 Hours option for merchants who need more frequent inventory and pricing updates.


Update Settings

The Update Settings dropdown with options for All Fields with Images, All Fields Except Images, Only Variant Fields, and Only Inventory

After products are first imported, Update Settings controls which fields get refreshed during future syncs. Choose the option that matches how you manage your product data:

Option

What Gets Updated

Best For

All Fields with Images

Everything — titles, descriptions, pricing, inventory, weight, images

Missing images or when you want a complete refresh every sync

All Fields Except Images

Titles, descriptions, pricing, inventory, weight — but not images

Blank reselling (most efficient — saves time and bandwidth)

Only Variant Fields

Color, size, pricing, inventory, and weight only

Manually editing product titles, descriptions, or images and wanting to keep those edits

Only Inventory

Inventory quantities only

Managing all other product data manually and only needing stock-level updates

The 12-Hour Delay

Update Settings only take effect after a product or variant has existed for at least 12 hours. During that initial window, all fields are updated regardless of your setting. This allows the system to retry and fully complete the product creation process — ensuring all data (titles, descriptions, images, pricing, and inventory) is brought up to date even if errors occurred during the initial import.

After the 12-hour window, future syncs follow your Update Settings. For example, if you've set it to Only Variant Fields, only pricing and inventory will continue to update automatically while product-level fields like titles and descriptions remain unchanged.


Auto Create Products & Variants

The Auto Create Products and Variants setting with options for Always Create, No New Variants, No New Products, and No New Products or Variants

This setting controls what happens when the supplier adds new products or new sizes and colors to existing products. Choose based on how you curate your catalog:

Option

Behavior

Best For

Always Create Products & Variants

Every new product and variant matching your filters is automatically created in Shopify

Resellers who want full automation

No New Variants on Existing Products

New products are created, but new variants (sizes/colors) are not added to products that already exist

Decorators who customize variant selections and don't want new sizes appearing unexpectedly

No New Products (Variants may be added)

No new products are created, but new variants can be added to existing products

Stores that manually choose which products to carry but want size/color updates

No New Products or Variants

Nothing new is created — only existing products and variants are updated

Curated stores that want full manual control over their catalog


Action on Unavailable Products

The Action on Unavailable Products setting with Archive Products and No Action options

When a product disappears from the supplier catalog or no longer matches your filters, SupplyMaster can take one of two actions:

  • Archive Products — Automatically archives the product in Shopify. Archived products are hidden from your storefront but remain in your Shopify admin. You can restore them at any time.

  • No Action — The product stays active in your store but stops receiving updates. Inventory will not be adjusted, and the product may show stale data.

The default is No Action. If you want to keep your storefront clean and avoid listing discontinued products, switch to Archive Products.


Always Update Variant Images

The Always Update Variant Images setting with Use Update Settings and Always Update Images options

This setting overrides the Update Settings for images specifically. It only appears when your Update Settings is not already set to All Fields with Images.

  • Use Update Settings — Images update (or don't) based on your chosen Update Settings.

  • Always Update Images — Images are refreshed on every sync regardless of the Update Settings. Useful when a supplier frequently updates product photos and you want to keep your store current.


Putting It All Together

Here are recommended configurations for common business models:

Blank Reselling (Full Automation)

  • Frequency: Daily (or Every 6 Hours for S&S Activewear)

  • Update Settings: All Fields Except Images

  • Auto Create: Always Create Products & Variants

  • Action on Unavailable: Archive Products

Decorators (Protect Custom Selections)

  • Frequency: Daily

  • Update Settings: Only Variant Fields

  • Auto Create: No New Variants on Existing Products

  • Action on Unavailable: No Action

Curated Store (Manual Control)

  • Frequency: Daily

  • Update Settings: Only Inventory

  • Auto Create: No New Products or Variants

  • Action on Unavailable: No Action


Need Help?

If you get stuck at any point, contact support on chat in the bottom-right corner of the app.

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